Ugly Fruit And Veg

By Posted on 8 Comments 2 min read

One of the top supermarkets here in the UK have introduced an  Ugly Fruit And Veg  section! I suppose it’s a good idea, but isn’t it a shame for those poor old carrots, potatoes and tomatoes that we see every season, the ones that look like bums or other parts of the human anatomy. They’ll all be tossed into a corner of their own, the ‘ugly fruit’ corner, unloved, lonely and unwanted.

Mind you, the alternative is worse, they are usually tossed to one side and left to rot or fed to the local pigs. At least this way, Mr manky carrot could still end up in a stew or soup. Once they’re cooked or boiled, the result is the same no matter how they look. Apparently, most supermarkets hold a ‘beauty contest’ on most crops which sees up to 40% being of produce being thrown out.

This particular supermarket will be putting their below par mixed ‘less than happy fruit and veg’ into boxes and selling them for £3.50p. They’re also claiming that a box will feed a family with fresh vegetables for a week. The initiative is part of a wider trend to decrease waste in farming. So much food has in the past had to force rigorous cosmetic standards  for fruit and vegetables.

I think it’s a great idea, after all, I’m not bothered if my ‘taters’ look like Marilyn Monroe or a trod on chip. At the end of the day, if they’re fresh, then it’s a win win situation all round. Farmers win because there’s less waste, families win because we can get fresh vegetables at a reduced rate and the supermarket will win otherwise they wouldn’t bother, would they? I suppose the only losers will be the local pigs, but hopefully they’ll still get fed from somewhere.

 

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8 Comments
  • Scott
    February 5, 2016

    You are man of detail. 🙂

    • admin
      February 5, 2016

      Thank you, Scott.

  • Suppernut
    February 5, 2016

    This is great. I hope all supermarkets follow! 🍐🍊🍅

    • admin
      February 5, 2016

      Yes, it is a step in the right direction.

  • Anonymous
    February 6, 2016

    That’s a LOVELY apple!! The whimsical little face….I know a couple of horses near me here that wouldn’t mind if an apple had a face, or spots or whatever, it would be welcome fodder as they’re not well fed. I noticed that in our supermarket the merchants have put up a bin for mothers to take some fresh fruit and/or veg for their children for FREE. It’s a healthy alternative to chips, pop and snacks so the sign claims. And it’s a great way to recycle fruit or vegetables that are not bought ‘in a timely manner’. In the city where I lived for a long time it was common for the merchant in the grocery to rate the fruit and veg in a similar way to what you describe, a sort of beauty contest for produce. Up here in this small town I notice that isn’t true. Most of what is offered is locally grown anyway, and maybe because it’s a town instead of a city; they’re less picky about the looks of the produce. It’s all good.

    • admin
      February 6, 2016

      I have seen the supermarkets putting out fresh fruit for free for children. It’s all good I feel, and a step in the right direction away from so much food, not just vegetables, that gets wasted. Especially in a world where there are so many that are without good food. I agree that the photo of the apple is quite cute.

  • Jacqueline
    February 11, 2016

    This is cute 😄

    • admin
      February 11, 2016

      Thank you

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